The incentive tool for the consumer goods sector.
Management of objectives and bonuses, team management, communication. Improve your DNS and enhance your field operations.
They transformed their animation with Objow
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“In just two months, we achieved a 92% DN rate on the Rockstar Original benchmark. A score that could not have been achieved without intensive commercial animation.”
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“We went from 75% to 99% of POS installation... Sales people loved it and asked for more features.”
“Traditional challenges generally bring value, but with the animation provided by Objow, we saw undeniable added value: +16% of active customers and +10% of temporary workers.”
“In just two months, we achieved a 92% DN rate on the Rockstar Original benchmark. A score that could not have been achieved without intensive commercial animation.”
“We went from 75% to 99% of POS installation... Sales people loved it and asked for more features.”
“Traditional challenges generally bring value, but with the animation provided by Objow, we saw undeniable added value: +16% of active customers and +10% of temporary workers.”
“In just two months, we achieved a 92% DN rate on the Rockstar Original benchmark. A score that could not have been achieved without intensive commercial animation.”
“We went from 75% to 99% of POS installation... Sales people loved it and asked for more features.”
“Traditional challenges generally bring value, but with the animation provided by Objow, we saw undeniable added value: +16% of active customers and +10% of temporary workers.”
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« On est passés de 75 % à 99 % de pose de PLV… Les commerciaux ont adoré et demandé plus de fonctionnalités. »
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« En deux mois à peine, nous avons obtenu un taux de DN de 92 % sur la référence Rockstar Original. Un score qu’on n’aurait pas pu atteindre sans l’animation commerciale poussée. »
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Align your teams with clear and connected goals.
No more spreadsheets and manual follow-ups. Objow connects your sales, marketing and HR data to create a shared and manageable vision in real time.
Automatic sync with your tools (CRM, ERP, SIRH...)
Multi-level goals: by channel, region, product, or team
Connected KPIs: DN, PDL, POS installed, training completed
Real-time tracking and alerts In the event of a performance gap
Motivate your teams with mechanics that trigger action.
Objow turns your business goals into engagement drivers. Thanks to gamification, your employees get involved, challenge each other and perform naturally.
Points and rewards system conforme (personne morale ou personne physique)
News feed to promote successes directly
Adapted mechanics for each profile: salespeople, managers, partners
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Manage your performances in real time, effortlessly.
Objow centralizes all your commercial and field data for smooth and accurate monitoring. Visualize your results, behaviors, and rankings at any time — and adjust your action plans in one click.
Dashboards consolidated by region, network or manager
Automatic alertssur vos objectifs clés
Monitoring of indicators directly (DN, sales, investments, visits, etc.)
Connected data to your business tools (CRM, ERP, ERP, BI, HRIS...)
Remontées terrain simplifiées pour vos partenaires sans CRM
Pierre Martinet increases POS installation by 30% for his new range
Discover the story of Grégory Autret, National Sales Director at Pierre Martinet, and why he chose to use Objow.
Without Objow
Before using Objow, our difficulties were to find emulation among the teams and to energize my managers so that they could see their results.
We were also looking to increase DNS (digital distribution) very quickly on certain innovations.
With Objow
We had a goal of installing 400 POS blocks this summer: we achieved 99% success, compared to 75% last year. A real success!
On a daily basis, Objow provides me with regular monitoring of our performance in real time: I can analyze and assess trends, and adapt my field strategy.
99%
(vs 75 % sans Objow)
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Resources to get started with Objow
Guide to optimize your commercial animation
Tools, checklists, and methodologies to optimize your sales promotion strategy.
Complete sales challenge guide
A step-by-step guide to help you organize and make your commercial challenge engaging and motivating.
Checklist to organize your team challenge
The checklist to think about all the steps before launching your commercial challenge.
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Customer case
Find out how a major FMCG brand reached +30% in PDL in the first 3 months thanks to Objow.
A solution designed to adapt to your challenges
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Boosting my internal teams
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Engaging an external network
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Boosting point of sale performance
FAQ
Objow peut-il animer aussi bien mes équipes internes que mon réseau de grossistes et distributeurs ?
Oui.
Objow s'adresse aux deux : vos commerciaux et animateurs salariés, mais aussi vos grossistes, distributeurs et revendeurs indépendants, même sans lien hiérarchique avec eux.
Les objectifs, mécaniques et récompenses s'adaptent à chaque profil sur une seule et même plateforme.
Comment suivre la DN et la présence en linéaire sans multiplier les remontées Excel ?
Objow se connecte à vos outils (CRM, ERP, BI) et centralise vos indicateurs terrain (DN, PDL, ruptures, PLV posées) dans des tableaux de bord consolidés par région, réseau ou manager, avec alertes automatiques en cas d'écart.
Peut-on récompenser des grossistes, distributeurs ou centrales d'achat qui ne sont pas salariés de l'entreprise ?
Oui, en toute conformité URSSAF.
Objow permet de récompenser aussi bien la structure (personne morale) que le collaborateur qui a réalisé la performance (personne physique), avec un cadre adapté aux règles fiscales et sociales applicables aux partenaires externes.
Comment remonter les ventes ou les poses de PLV depuis le terrain sans CRM dédié ?
Vos équipes et partenaires peuvent déclarer leurs actions directement dans Objow (saisie déclarative, photo à l'appui, ou lecture automatique de tickets ou de listings) sans nécessiter d'accès à votre CRM interne.
Objow s'adapte-t-il aux spécificités du circuit CHR en plus de la GMS ?
Oui, les objectifs et KPIs sont paramétrables par canal : GMS, CHR, e-commerce ou tout autre circuit de distribution propre à votre organisation.
Quels indicateurs terrain peut-on piloter avec Objow ?
DN, PDL, PLV posées, ruptures de linéaire, sell-out, visites terrain, etc… Les KPIs se connectent à vos outils métier existants (CRM, ERP, BI, SIRH) et se pilotent en temps réel.
50,000 Daily Users
Modernize your commercial activities in the food industry.
Objow helps you build a structured, connected and motivating animation strategy for all your field challenges.
They transformed their animation with Objow
