Gamified commercial animation: the platform that transforms your teams into high-performance machines
The complete solution to animate your sales forces, motivate your field teams and manage performance through personalized, gamified commercial promotion campaigns connected to your business tools.
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Objow offre une vue claire des performances en temps réel, et un système d'animation qui a dépassé nos attentes. En trois mots ? Intuitif, motivant, efficace.
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L’outil a permis d’animer des équipes très différentes, sur tout le territoire, avec un large panel de métiers.
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A sales promotion platform integrated with your business tools
Personalized challenges
Stimulate your internal teams, your business partners and the employees of your partners with gamified challenges.
Objective management
Follow the progress of objectives in real time via a tool connected to your business tools.
Reward Management
Integration with the biggest players in the award industry (Edenred, Pluxee, Illicado, etc.)
Connected to your tools
Connect Objow with your tools to automatically feed your challenges and goals
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Do you want to lead your teams more effectively?
Fewer manual tasks, reliable and clear data: more time to animate, coach and retain.
A solution designed to adapt to your challenges
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Boosting my internal teams
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Engaging an external network
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Boosting point of sale performance
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Personalize your commercial activities to maximize the impact
Choose the target population (team, region, channel...)
Set the KPIs linked (DN, PDL, PLV, CA, training...)
Define the scoring rules, dates, reminder frequencies
Add messages, visuals, custom badges
Connect the challenge to your business tools (CRM, ERP, etc.)
Reward sales performance with motivating incentives
Turn performance into motivation with a fully customizable rewards management system:
Flexible reward catalog: gift cards, subscriptions, donations...
Integrated partners: Edenred Kadéos, Panopli, JeudiMerci, JeudiMerci, Sorewards, Gyfti...
Custom integration possible with your internal service providers
Management of bonuses and variables based on objectives
MGEN is implementing Objow to strengthen team involvement.
After an in-depth benchmark, then a large-scale pilot, MGEN chooses the Objow solution, as a driver of performance and commitment.
Before Objow
Managers were already challenging but without a dedicated tool. The animation lacked fluidity and impact.
With Objow
Objow is a structuring tool for our animations and this allowed us to create a real dynamic of performance.
Results
- Structured and regular commercial animation
- Autonomous and more involved managers
- Shared visibility of results across the network
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vs Sales of regions without
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Start your sales promotion today, boost your KPIs within 30 days
4 steps to deploy the Objow solution successfully and easily
Discover the Objow commercial animation platform
Objow combines Gamification, Team Management and Performance Management, in a single platform, connected to your business tools.
Creation of personalized challenges (in 2 min)
Motivate your teams and boost your performance!
+83% team commitment to goals
-60% of time spent organizing challenges
+18% performance on your animated KPIs
They transformed their animation with Objow
“In just two months, we achieved a 92% DN rate on the Rockstar Original benchmark. A score that could not have been achieved without intensive commercial animation.”
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“We went from 75% to 99% of POS installation... Sales people loved it and asked for more features.”
“Traditional challenges generally bring value, but with the animation provided by Objow, we saw undeniable added value: +16% of active customers and +10% of temporary workers.”
“In just two months, we achieved a 92% DN rate on the Rockstar Original benchmark. A score that could not have been achieved without intensive commercial animation.”
“We went from 75% to 99% of POS installation... Sales people loved it and asked for more features.”
“Traditional challenges generally bring value, but with the animation provided by Objow, we saw undeniable added value: +16% of active customers and +10% of temporary workers.”
“In just two months, we achieved a 92% DN rate on the Rockstar Original benchmark. A score that could not have been achieved without intensive commercial animation.”
“We went from 75% to 99% of POS installation... Sales people loved it and asked for more features.”
“Traditional challenges generally bring value, but with the animation provided by Objow, we saw undeniable added value: +16% of active customers and +10% of temporary workers.”
FAQ: everything you need to know about gamified commercial animation
What exactly is Objow commercial animation?
Objow commercial animation is a gamified SaaS platform that creates, launches and manages your commercial challenges in real time. It motivates your teams in the field, sales, partners and points of sale through fun mechanisms (rankings, badges, awards). Everything is connected to your business tools (CRM, ERP, files) to monitor performance in real time, without manual entry or delay.
What are the concrete results of a good commercial animation with Objow?
An Objow commercial animation generates on average +83% in engagement, +18% in KPI performance, up to x2 in turnover and -60% in management time. On the deployments observed in 2026, companies note: +83% commitment to set objectives, +18% performance on animated KPIs, up to x2 growth in turnover in animated vs non-animated areas, -60% of time spent organizing and managing challenges. Concrete example: at MGEN, commercial animation has doubled the turnover on the pilot compared to regions without a challenge.
Who is this commercial animation solution made for?
Objow is designed for companies with 200 to several thousand employees who manage commercial activities on an internal or external network. Five typical profiles make the most of the solution: brands and manufacturers with distribution or reseller networks, retail chains and points of sale, field sales forces (salespeople, technicians, animators), networks of partners and business providers, multi-site sales departments. Whether you are looking to motivate your sales force, hire external partners or boost store performance, Objow adapts.
How long does it take to launch a first gamified commercial animation?
Less than 2 minutes to create and publish a simple challenge, and 2 to 4 weeks to launch your first full commercial animation. Once the CRM/ERP connections are in place, creating a new challenge takes less than 2 minutes. For the first complete commercial animation, allow 2 to 4 weeks: scoping phase (objectives + tool integration), configuration of mechanisms and rewards, express training for managers. Operational staff (sales managers, network managers) become autonomous from the first weeks.
Do you have to be a technical expert to set up a commercial animation on Objow?
No, no technical skills are required to manage a commercial animation on Objow. The interface is designed for business profiles (operational marketing, network management, sales management). You simply define the target population, the rules of the challenge, the scoring and the rankings, as well as the visuals, messages and incentives. No code required. The initial support (demo + onboarding) makes you feel at ease in less than a week.
Can we connect Objow to our tools for reliable commercial promotion?
Yes, Objow connects natively to most CRM, ERP, internal databases and HRIS for reliable and real-time sales management. It is even the core of the product. The platform also imports via CSV or Excel files. Scores, rankings, and awards are updated automatically, so no more bad data or delays. Ideal for managing commercial activities in real time based on business KPIs (sales, volumes, leads, training).
What rewards can you offer in a motivating commercial event?
Motivating commercial activities combine five types of rewards: gift cards, rewards, payroll, physical gifts or experiences, internal recognition and associative donations. Objow offers a flexible catalog adapted to your corporate culture: gift cards (Edenred, Pluxee, Kadéos, Illicado, Gyfti), bonuses integrated directly into payroll or variable, physical gifts or experiences, physical gifts or experiences, badges, podiums and internal visibility via a gamified news feed, associative donations or subscriptions. You mix recognition, monetary and experiential to maximize engagement in your commercial challenges.
How to quickly start a successful commercial animation with Objow?
To start a successful commercial animation with Objow, schedule a 30-minute demo and then launch a concrete pilot in 1 to 2 weeks. During the demo, we analyze together your priority issues (sales force motivation, sales point of sale boost, product adoption, partner engagement), your key KPIs and your current tools. Then, we set up a concrete pilot in 1 to 2 weeks to measure the impact quickly. No long commitment: we move forward challenge after challenge, with visible results from the first month.